Digital tools and technology are changing the world faster than laws are adapting. This gap affects people's rights, market competition, and the interplay between state and non-state actors. The ways such laws are devised needs to change to accommodate this pace. This should start from the question: 'What do people need?' not: 'How can what's already in place be tweaked?'
Any country seriously seeking to embrace digital industry will need to think about new kinds of accountability. Improving the accountability of machine learning or AI should be a priority.
This will require approaches which help policy and legal professionals understand how digital companies and technologies operate, and vice-versa. Increased co-development of laws and technology can enhance the rights and protections afforded to consumers. Similarly, as the lines blur between consumers and service providers, governments should prepare for difficult conversations about revenues, privacy and consent.