Recognised organisations can represent groups of consumers and take action against companies that sell defective goods or services. This enables legal action by people who may not be able to do so on their own, and increases the weight of an action.
European Union: General Data Protection Regulation introduces this in Article 80.
United Kingdom: The Consumer Rights Act 2015 allows for “collective proceedings” on an “opt-out” basis.
Canada: The Consumers’ Association of Canada has led class action lawsuits.
It is difficult for consumers to know when a class action lawsuit has been launched against a manufacturer if it isn’t widely publicised.
The opt-in and opt-out nature of these actions means some customers may miss participation or may participate when they don’t wish to.