Products that meet certain requirements of transparency, privacy and security are awarded a certification mark so that people know they can trust the product.
European Union: EuroPriSe is a privacy seal for organisations in the EU.
United Kingdom: The Information Commissioners Office is developing their own privacy seal that will be awarded by other organisations.
United Kingdom: BSI, known for their Kitemark Symbol, created a standard for secure digital transactions. IF have proposed a transparency mark that acts as both a certificate and as a link to more information about a product.
Consumers may not understand what a seal means and this could create a false sense of confidence in a service.
Seals establish a lowest common denominator.
Seals prove expensive to audit.