Create or update legislation around the fair use of copyrighted material. This should extend the personal use rights of consumers to apply to digital content. A lot of current copyright law around content is based on physical media; someone who purchases a DVD can lend it to another person. This concept of ownership is less clear with digital content.
Integration of Creative Commons licences into services like Flickr give consumers easy control over the terms of how the content they produce is shared, unlike services like Facebook and Instagram where terms and conditions set absolute rules on rights.