People are able to opt-out permanently of tracking, both digitally and physically, to prevent their activity being monitored by invasive service providers, such as advertisers.
United States: There have been failed attempts at different levels of government to pass laws that regulate the online tracking of individuals.
South Korea: Websites that have more than 10,000 daily active users are not allowed to collect resident registration numbers.
Do Not Track is a feature of the standard used to serve websites in browsers. It allows users to consent to data being shared between websites for the purposes of serving adverts. Most major browsers implement this part of the standard, but there is no legal requirement to do so. The US Federal Trade Commission recommended its usage in December 2010.
Visitors to Hyde Park in London were tracked using mobile phone data. The park authority says the tracking would “inform policing of crowds at large events, tailor amenities to park usage and protect the ecology of the park”.
Commuters in London were tracked by TfL using MAC addresses from devices with Wi-Fi switched on.
Short-range transmitters like Apple iBeacon can be used to push notifications to consumers in physical stores.