Create a means for a consumer to easily resolve a consumer dispute without having to resort to court action. This ensures the consumer is treated fairly in online transactions and avoids the resource intensive process of going to court.
European Union: An online dispute resolution service has been created that allows citizens of European member states to create complaints against organisations.
India: Online Consumer Mediation Centre provides digital infrastructure for resolving consumer disputes through physical and online mediation.
Mexico: Profeco, a consumer organisation, provides an online dispute resolution service called Concilianet.
Elsewhere: Online commerce services like eBay and PayPal provide dispute resolution services to resolve issues around non-payment, non-receipt of product and false advertising.
Administration and arbitration overheads could produce a backlog of complaints.
Services could be built to meet the needs of the digital platform rather than the needs of consumers.