Consumers should be asked to renew their consent for data to be shared after a maximum period to ensure they are aware their data is being used and to provide an opportunity to reassess whether they want their data to be used.
United Kingdom: Information Commissioner’s Office have requested that the charities British Red Cross and Age International allow donors to review their opt-in consents every 12 months.
A recommendation by the National Council for Voluntary Organisations states that fundraising campaigns should refresh the consent they use to contact donors at least every 24 months.
Weak design patterns for renewing consent can be detrimental to the user experience of a service.
Difficult to persuade companies to refresh consent.